Key Takeaways
Dear friends, partners and supporters of RBAC,
For more than 45 years, RBAC has been a dedicated force for small businesses in the communities we serve. In that time, we've built a team and lending programs that unequivocally put the business owners and partners we serve first. Every loan we make, every meeting we take, every loan solution we craft—it all starts with one simple question: How can we help this business grow?
That genuine excitement for small business success comes through in everything we do, from the quality of our lending services to what our customers and partners experience when we work together. We're not just processing loans; we're investing in a person’s potential.
Now, I'm proud to share that this level of quality and our passion for the community is finally reflected in how we present ourselves as a financial services brand. While we're 100% the same team and the same organization, our look and feel has been updated to reflect who we've always been—a best-in-class lender who's not afraid to do things a little differently.
Our new brand communicates trust while setting us apart from other lenders. Our tagline "SBA loans, but better," winks at the fact that the type of small business lending we specialize in doesn't have to be boring, dry, and time-consuming. At least not when you work with us at RBAC.
This rebrand isn't about becoming something new—it's about finally looking like who we've been all along. We're excited for you to see it and experience what we've always known: working with RBAC is different, and that's exactly the point.
With appreciation,
William Pazmino
President and CEO, RBAC
